An expert insight into blogging as a business tool

A two hour session held within your organization run by our blogging ‘professor’

The briefing is designed to give an overall view of how blogging can be used within an organisation, where blogging might sit and the benefits it could bring. It would include examples from the corporate world to demonstrate some ways in which blogs can be used as well as looking at some of the practical steps that should be followed when setting up and developing one.

1. What is a Blog and how blogging became an essential business tool

An introduction which will set the scene in terms of what constitutes a Business blog in 2009, how business blogs are used and a brief history of the influences that have had a hand in developing and shaping them.

This would include:

• Technical and society influences on Blogging

• The move from personal to business blogs and beyond

• The current state of corporate and business blogging

2. Placing blogging within a business context

How blogging interacts and is influenced by different parts of an organisation and the multitude of different ways it can be used. Looking at the elements which are important in developing an ongoing blogging strategy.

This would include:

• Influences (both internal and external) which affect companies blogging

• How blogs interact with other marketing & PR activities

• What can blogging achieve in business terms?

3. Blogs from the Corporate World

An overview of some corporate blogs as examples of how blogging is already being used in the business world.

This would include:

• Examples of corporate blogs and how companies use blogging

• Different uses that blogs can be put to

• Anatomy of a successful Corporate Blog

4. Starting and Developing a Blog

A practical guide to the elements which need to be considered when starting and developing a company blog to ensure its success and help achieve the goals outlined for it.

This would include:

• The Green Cross Code of Business Blogging

• Tools and information sources available

• Promotion methods to help broadcast and push the blog’s content

5. Planning your own blog

Bringing together elements to outline the steps towards the successful development and launch of a company blog.

This would include:

• Discussion of the actions and inputs that would be required and where they could come from.

• Looking at the key questions and planning required

• Elements that need to be in place for success

If you would like to book your briefing or discuss how it would increase your knowledge please contact

John Starr 0207 736 4022

johnstarr@clareville.co.uk