Blogville

No matter what media you use to distribute and communicate your message, the quality and the focus of the content you write will be the deciding factor in whether it gets read or not. The same is true when you use a blog for your business. Here at Blogville, we have the knowledge and the people to take topics that will be of interest to your readers and turn them into blog posts and articles that they will not only read but also recommend and refer to others as well.

In terms of the 5Rs that all successful blogs must achieve, the posts will ensure that:

• What you want to communicate will be Read

• Visitors to your blog and website will Return to find out more about what your company does

• Readers of your blog will want to Recommend your posts to others (and therefore you and your company) and we provide blogs which make it easy for them to do so

• You will receive comments on your blog as readers Reply to what you have written, starting the process of communicating and connecting with you

• All this is underpinned by RSS and other technology which is included in all blogs we provide and which helps push this process.

The mixture of excellent content and technology working to distribute and promote your news and information is a powerful combination.This is what Blogville can offer you to help extend the reach of your online PR and marketing budget.

Introduction to Blogging & Social Media Workshop

In this half day workshop, you will have the opportunity to examine where blogging can fit into your organisation and how it can be used to best effect. This is very much an interactive session covering the background of blogging and its role at the heart of social media before looking at the specifics of how a blog can work for your organisation and how to approach setting one up to ensure success.

Contents, while customisable to your business requirements, will cover:

• Introduction to blogging in a business context

• Benefits of blogging (internally and externally)

• The Green Cross Code of Blogging: starting a successful blog

• Developing content which attracts

• Marketing and developing the blog

• Integrating your blog with other marketing and social media methods • Blogger Engagement and pitfalls to avoid

• Planning the next Steps to creating a company blog

Optimising your Business Blog for Search Engines and your Business

Much is made about ensuring that websites are optimised for Google and the other main search engines to give them the best opportunity of ranking highly in the search engine results for the terms you want to be found for by your customers and prospects.

Blogs are no different in many respects, although they do in fact have a major headstart over normal websites because they work so well with the search engine requirements – even Google recently agreed that this is the case! However, it’s important to know how to get the best out of them both at a technical and marketing level.

A key element is that we write for your readers and in order to benefit your business, not just for the Search Engines, so it is important to optimise your blog, but also optimise it for your audience and for your business, not just for the likes of Google.

At Blogville, we work with you to ensure that you get the most from your blog by making certain that both your readers and the Search Engines get the most from it as well.

Our approach contains a half day workshop followed by monthly work and support which covers areas such as: • Working with the blog layout to best effect

• Using all aspects of onpage Search Engine Optimisation

• Developing links by writing what people want to read

• Making subscription options work together • Comments: encouraging and handling them

• Use TACT – Track, Analyse, Change and Track again

Marketing and Developing a Blog for your business

“Build it and they will come” is still a common misconception when it comes to many company websites and one that has had serious consequences for many companies over the years. We ensure that your blog does not fall into this trap by helping develop and market it using the tools that the internet makes available.

We introduce methods which help to distribute and market the content of your blog (and thereby your business in general) using a range of online methods and a specific focus on blog and social media specific tools and techniques.

We see best results from an approach using a half day workshop followed by monthly work and support alongside your team covering areas such as:

• Using Blog specific SEO

• Social Media Tools and how to integrate them

• Blog Directories and Search Engines

• Trackbacks and Pinging

• Social and Business Networking opportunities

• Comments and commenting