Voucher Shop
The Challenge:
To create greater awareness of the Voucher Shop and their full range of products and services in the B2B media (business and vertical) by positioning the company as one of the leading providers of vouchers in the incentives, rewards and flexible benefits market sectors. In previous campaigns, The Voucher Shop was often included with the holding company and they required their own
The Solution:
To heighten the awareness of The Voucher Shop in the B2B media (business and vertical) by identifying a key spokesperson – separate to the holding company – which in turn gives prominence – a “voice” – to the company, as well as their products and services. By using this approach the Voucher Shop has been given “a new lease on life” as they are now seen as a business entity on their own – a brand of prominence
The Results:
There was extensive coverage in the key B2B titles (business and vertical) with increased media brand awareness and product recognition. The result has been that the Voucher Shop is now seen as a business on its own standing – aside from the link to the holding company. Also, as a result of the heightened media awareness, the Voucher Shop has reported an increase in sales enquiries furthering their reach into new markets