Solo
The Challenge:
To create greater awareness of Solo and their full range of promotional items in the B2B media (business and vertical) by positioning the company as the leading supplier of high quality silver plated, sterling silver, leather gifts and accessories.
The Solution:
To introduce the B2B media (business and vertical) to the brand and their products with particular emphasis on the bespoke range of products. A further extension of the PR campaign which created a buzz in the industry was to profile Solo’s ability to personalise and individualise promotional items for specific customer needs. By making full use of existing media platforms in the media, Agency was able to portray Solo as an expert in the field of promotional products.
The Results:
There was extensive coverage in the key B2B titles (business and vertical) with increased media brand awareness and product recognition. Solo’s ongoing and consistent media presence resulted in the company being perceived as the company of choice when it comes to bespoke promotional items, with the brand recall amongst key media growing exponentially throughout the campaign