Iris
The Challenge:
To proactively build the the media profile of a virtually unknown experiential marketing agency
The Solution:
A proactive media campaign targeting specific marketing and event journalists in addition to focussing on key column opportunities in the marketing and event press. Clareville concentrated on two high profile client campaigns, namely Ibiza Rocks and Christina Aguilera for iris Experience client Sony Ericsson Walkman phones. In addition to case studies of success campaigns and forward features covering experiential marketing and events, Clareville positioned iris Experience as an outspoken, opinion-led agency with authority
The Results:
Prominent coverage in leading marketing, advertising and music trade publications. Today Iris Experience is synonymous with the success of Ibiza Rocks and is considered one of the leading experiential agencies in the UK and pan-European market