Creating consumer confidence in the quality of supermarket plants and ensuring brand awareness for Englands garden plants.
A campaign was created to target key consumer sectors – low gardening knowledge, supermarket shopper, first time buyers, young mums and empty nesters – which put into place a dialogue with the media that influences Englands target market. In addition to an on-going proactive media relations campaign an Englands’ Expert column was created for regional newspapers. This syndicated column is produced monthly with copy, photography and logo and forms the basis of Englands’ grass root communication campaign. The Englands’ Expert column now appears in more than 65 newspapers and 15 glossy magazines around the UK along with local information websites. Every month Englands branding appears in front of over 7 million people – who all want to garden.