BPMA
The Challenge:
A complete repositioning of the the British Promotional Merchandise Association (BPMA) to establish the trade body as a leading authority beyond its core industry into the wider marketing, retail and mainstream consumer media
The Solution:
To position the BPMA and its directors as an expert voice on all issues surrounding the manufacturing and sourcing of products into the UK through a hard hitting media relations campaign
Results:
A highly proactive media relations campaign with nearly 300 pieces of coverage in leading trade publications including the grocery, marketing, supply, and national daily newspaper and broadcast media